Transparency
About What's It Sold For
What's It Sold For is a free guide to pricing secondhand items from sold listings, published by the team behind FlowLister, an AI eBay listing tool. That's stated up front because FlowLister automates part of what this site teaches by hand.
Who publishes What's It Sold For?
The team behind FlowLister, an AI listing tool for eBay sellers. FlowLister prices each item from recent eBay sold comps, so this site is written around the ways comp data goes wrong.
Is What's It Sold For independent?
No. We sell software that automates part of this. So the honest framing is: everything here is the manual method, written out in full, and it works whether or not you ever use our product. If the manual method is enough for you, that is a good outcome.
Where does the pricing method come from?
From how comp sets go wrong: mixed generations, bundle sales counted as single items, condition bands collapsed together, accepted offers read as list prices. The guidance here is largely a list of those failures with the fix attached.
How is this site written and checked?
- No affiliate links, sponsored placements or paid inclusions.
- Drafted with AI help, then checked line by line against the sources each page links. eBay mechanics link to eBay's own help pages or eBay Community threads, checked in October 2026. eBay moves its screens around; tell us when something has moved.
- Worked examples use illustrative figures, labeled as such. Made-up numbers are never presented as market data.
- FlowLister is linked once per page, in a labeled disclosure block (on this page, in the first answer above). Where a guide names FlowLister in the text, the same sentence says the tool is ours.
How do you report a mistake?
Spotted an error, or an eBay screen that has moved? Tell us through the contact page at flowlister.com/contact. Corrections go into the page.