Reading sold data
How to see the eBay Best Offer accepted price
Open Product Research in Seller Hub (you may know it as Terapeak) to see the Best Offer accepted price. It shows what the buyer paid, even when the sale closed on an accepted offer. The regular Sold items search can show the asking price instead, so treat that number as a ceiling.
Best Offer lets a buyer propose a lower price, and the seller can accept it. Say a sold listing shows $40. If the seller took an offer, the buyer may have paid $32, and the page does not tell you. Price from that $40 and you could list well above where the item really sells.
What you do next depends on how you list. If you list at a fixed price, read the middle price in Product Research and you are done; that is your number. If you list with Best Offer on, the price-gap method further down tells you how much room to leave.
What does a crossed-out price on an eBay sold listing mean?
A crossed-out price on a sold listing is the asking price with a line through it and the words Best Offer Accepted underneath. It marks a sale that closed on an accepted offer, at an amount below the asking price, and the amount is not shown. That is how eBay Community members describe it in a thread on the missing strike-throughs.
Don't rely on the line. One member who tested sold-item searches found it on only a few sales, and not at all under a differently filtered search. Their conclusion: it is not a reliable guide to whether an item sold to an offer.
Where can you see the eBay Best Offer accepted price?
In Product Research, the research tool (also called Terapeak) inside Seller Hub, which is eBay's dashboard for sellers. Its results include the price the item sold for, "even if a Best Offer was accepted" (eBay Help: Product research). The regular Sold items search is the view that can show the asking price instead (a Community thread titled Actual Sold Price).
- Open Seller HubSign in and open Seller Hub. On a computer, Product Research is the first option under the Research tab. In the app, it is in the Selling tab.
- Start Product ResearchOpen Research, then Product Research. Search by keyword or product, and narrow it with filters such as category and condition.
- Choose a date rangePick anything from one day to 3 years. An item that sells a few times a year needs the longer range. The regular Sold items search only goes back 90 days.
- Check that the sales match your itemResults are meant to be highly specific to the search you build. In general a sale must match your keywords and filters exactly to be included.
Product Research became free for all Seller Hub sellers in April 2021. On a computer you may need to opt in through Seller Hub. The mobile app also asks for at least one active listing, or a sale in the last 90 days, so someone about to list a first item should start on a computer.
If you can't get in, Sold items still shows the asking price, which is the most the item could have sold for.
How should you price from a Best Offer comp?
A comp that shows only an asking price overstates what the item sells for. The price-gap method measures by how much, so you know how much room to leave. Why the middle price beats the average explains the middle price (the median), and which sales count as comparable explains the matching.
The price-gap method
This is for listers who use Best Offer. The idea: for sales that appear in both views, Product Research shows what the buyer paid, and Sold items can show the asking price. Where a sale closed at full price, the two agree. Where it closed on an accepted offer, the gap is how far the offer pulled the price down. It is an estimate, because it covers only the sales you copy.
If you list a lot of the same kind of item, you do not need this for every listing. As a rule of thumb, work out the ratio once for a kind of item you sell often, and reuse it for similar items.
- Pick 8 to 10 close matches in Sold itemsSame item, same condition. Eight to ten is a rule of thumb; with fewer, one odd sale moves everything. Write down each listing's title and the price it shows.
- Find the same sales in Product ResearchUse the same keywords and condition, with the date range set to the last 90 days to match Sold items. Keep only the sales that appear in both lists, and drop the rest. Product Research only includes sales that match your search exactly, so a few will be missing. Write down the price it shows for each.
- Take the middle price from each listPut each list in order from lowest to highest and take the middle one. With an even count, average the middle two.
- Divide the Product Research middle by the Sold items middleThat is your paid-to-shown ratio. Close to 1 means offers rarely move this item. Well below 1 means they often do.
- Divide the price you want to be paid by the ratioThe answer is a list price that leaves room for the usual gap.
| Sale | Sold items search shows | Product Research shows |
|---|---|---|
| 1 | $40 | $32 |
| 2 | $45 | $38 |
| 3 | $50 | $50 |
| 4 | $50 | $45 |
| 5 | $60 | $60 |
| 6 | $60 | $51 |
| 7 | $75 | $60 |
| 8 | $80 | $72 |
Sales 3 and 5 sold at full price, so the views agree. With eight sales, each middle is the average of the fourth and fifth prices once the column is in order: $55 for Sold items and $50.50 for Product Research. The ratio is 50.50 / 55 = 0.918, rounded. To be paid $50, list at 50 x 55 / 50.50 = $54.46, so about $54.50.
Those eight sales are invented, so 0.918 tells you nothing about a real item. Paste the prices from each list into the Sold comp analyzer and it returns the median and flags outliers.
Your lowest acceptable offer
Add what the item cost you, your shipping supplies and the value of your time, then add the selling fees from eBay's fee page for a sale at that price. Don't accept an offer below that total. Invented numbers again: $20 for the item, $2 for supplies and $8 for your time make $30 before fees. If the fees came to $7, the lowest offer to accept is $37.
A comp that shows only an asking price is a ceiling. Today, take one item you are about to list. Search it in Sold items and in Product Research for the last 90 days, write down the middle price from each, and divide. That ratio is the number to price around.
How to find eBay best offer accepted price?
How to see the best offer price on eBay?
How much should I offer on eBay's Best Offer?
Disclosure What's It Sold For comes from the team that builds FlowLister, an AI tool that turns your photos into a complete eBay listing and prices it from sold listings, with the sales behind the number shown. It publishes to eBay through eBay's official Trading API, using eBay's own sign-in, and never sees your eBay password. Read this site as a guide from a tool maker with a stake in the topic, not an independent review.
Keep reading
How Much Do Estate Sale Companies Charge? What You Net After the Sale
Your payout depends on the agreement and the sale, so compare the money left after all stated charges rather than focusing on the commission alone.
What Is a Buyer's Premium? Hammer Price vs What the Buyer Paid
The hammer price is only the winning bid, not necessarily the amount you will pay. Check the sale terms and invoice details before deciding what you.